There’s a giant gap between learning and doing. And it’s where most people get STUCK – information overload. Which leads to confusion and inaction. Sometimes the more you know, the more you feel you need to know before taking action.
Case in point…
Learning how to drive traffic to your website. When you don’t know what you don’t know, you are GUNG HO about getting it on. You post an ad on Facebook for example, and it doesn’t work, or it gets disapproved or something. You try again and again with not much success.
Then, you find a course on Facebook marketing. You buy it of course, cause you’re ‘in heat’ for this information. And then something interesting happens. There’s a little chip in the back of your head, called the scotoma. It’s a filter, a blind spot that helps you filter out information that is not important.
Since Facebook marketing is now important to you, suddenly you start seeing all kinds of training programs about it. And because you’re ‘in heat’ for this information, you start buying them.
And the more you dig in to each one, the more you realize that you need more information. And that you can’t run ads until you learn all this stuff.
It becomes a vicious cycle of wanting to get more information, without taking any action, because there is so much more to it than you thought.
Images, headlines, body copy, split-testing, a million ways to target, different bidding options… plus landing page copy and your offer. Whew… more learning.
Next thing you know, weeks and months go by and you now know a ton about Facebook ads, but, you’re out of steam. You not as excited about running Facebook ads as you were at first. Because you’re drowning in information overload about every one of these aspects of advertising. And the solution for many is buying another course that only takes you further away from your goal.
If any of this sounds familiar, here’s the real solution… STOP.
You’re better off spending $300 on Facebook ads, and you’ll learn a heckuva a lot more, than buying a $300 course on “how to run Facebook ads”.
Now I’m not saying to NOT buy training programs. My hard drive is jam-packed with training for everything related to marketing. And I invest obscene amounts of money in books and training. All the time.
However… there’s time for learning, and there’s time for doing.
Here’s my suggestion…
Figure out what you need help with right now. Get the information and then TAKE ACTION on it.
Is it going to be perfect? No. Your’e going to screw up and fall on your face. Getting training, coaching and mentorship helps. It helps A LOT. But none of it is a substitute for doing the work.
You can buy every book, course, and coaching program on marketing ’till you run out of cash. But none of it matters until you learn it and most important of all APPLY IT.
You don’t learn how to swim by reading a book. You jump in the water and do it.
Business is the same way. You learn on the job.
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