Few people have been as influential as Steve Jobs. I mean how many other entrepreneurs and companies you can say have truly revolutionized the way we live our lives and communicate with others? You can count them on one hand. Steve Jobs and Apple would be in that small bunch.
Here are Steve Jobs’ top success rules.
1. Don’t Live A Limited Live
We are told that the world is the way it is, and you should live within certain walls, mostly imaginary that are placed there by other people.
This is a very limited way to live. There’s a lot more life, and Steve Jobs certainly believed in living a life without limits.
“Look at everything around you in your life, and realize it was made by people that were not any smarter than you.”
Understand, uou can build things others can use too.
Steve says that the most important thing about success is understanding that you don’t have to limit yourself and live a life without having any kind of influence on your outcome.
YOU determine the output by the input you create.
2. Have Passion
“Success is hard, and if you don’t have passion, any rational person will give up.” You have to put the work in over a sustained period of time. And if you don’t love it, if you don’t have a passion for it, you will give up eventually. This is what happens to most.
Passion gives you the strength to persevere when it gets tough. And it will get tough at some point on your journey.
3. Design For Yourself
Steve Jobs said they built a computer for themselves out of parts from Hewlett Packard and Atari, because they couldn’t afford to buy the kind of computer they wanted. Most successful businesses are born out of the necessity to solve some kind of a problem.
4. Don’t Sell Crap
If you sell bad products, you’ll never have happy customers and you’ll never create a loyal following. You can forget about repeat business or any building a good reputation with word of mouth.
5. Build A Great Team
To build a great team, you don’t need to manage your people. You need to have a great vision and be able to properly articulate it. When you tell people what to do, and they’re inspired, they’ll go and figure out how to do it.
6. Don’t Do It For The Money
Jobs was wort $1 Million at 23, $10 Million at 24 and $100 Million at 25, and says that wasn’t the most important thing for him. What was important was the company, the people, creating new products and where they were going.
7. Be Proud Of Your Products
“Our goal is to make the best personal computers in the world, make products we are proud to sell and would recommend to our family and friends.” – Steve Jobs
8. Build Around Customers
“Start with the customer experience and work backwards to technology. You can’t start with the technology and figure out where you’re going to try and sell it.” What Steve Jobs is saying there is that the customer, the market always comes first. So many entrepreneurs fail because they have an idea for a product, without thinking about how the market will react to it. Whether people will actually buy it.
9. Marketing Is About Values
Steve Jobs believed that marketing is much more than just selling a product that will “get the job done.” He believed that successful companies were able to do a good job of communicating their core values through their advertising. Like Nike did by associating themselves with great athletes. Their commercials didn’t talk about the product, they talked about greatness and what Nike stood for.
10. Stay Hungry, Stay Foolish
I think Ray Kroc said it best – “You’re either green and growing, or ripe and rotten.” Learning, staying hungry for knowledge and being curious is what’s going to open doors of opportunity for you.
Getting fired from Apple, although painful, led to Steve Jobs’ creation of Pixar. And also a company called Next, which was bought by Apple, and its technology becoming the heart of Apple’s technology.
Steve Jobs says – “You have to believe and trust that the dots are going to connect in the future, because that will give you the confidence to follow your heart, even if it leads you off of a beaten path. Have the courage to follow your heart and intuition, they somehow already know what you truly want to become, everything else is secondary.”